Do Homes Sell During the Holidays?

By Matt Stark

Matt Stark is a top 1% REALTOR® in Seattle with over 19 years of experience. A Seattle native, he began his career in 1999 as an investor before transitioning to full-time real estate.

Every year around this time, I hear the same question: “Do homes actually sell during the holidays?” The quick answer? Yes, they do. And not only that, they often sell at good prices. Let me explain why.

The common myth about holiday sales. Many people think that listing a home during the holidays is a waste of time. They believe buyers disappear, demand drops, and homes sit unsold. On top of that, they think any sales will come with steep price cuts. But that’s not the reality. The numbers tell a different story.

The truth: buyers are serious and ready. Looking at last year’s numbers, the data speaks for itself. Between Thanksgiving and New Year’s in 2023, there were 325 new homes hit the market, and around 964 homes went under contract. That’s nearly three homes selling for every new listing. This shows a strong demand even when inventory is low.

Why does this happen? Buyers shopping during the holidays are serious. They’re not just browsing—they’re motivated to close a deal. With fewer homes available, these buyers are ready to act.

Another surprise: pricing remains steady during the holidays. Sellers rarely need to drop prices, and negotiation is minimal. This isn’t the “discount season” many assume it to be. Instead, homes that are priced right and in good condition sell quickly and for competitive prices. If you’re thinking about selling, now could be a great time. Here’s why:

• Serious buyers are still looking.
• Low competition makes your home stand out.
• Homes in good condition sell at great prices. 

You don’t need to wait for spring to find success in the market. If your home is priced fairly and shows well, you can attract buyers right now. If you’ve been on the fence about listing your home, don’t let the holiday myths hold you back. Homes are selling, and buyers are ready. If you want to know how to make the most of this season, you can call or text me at 206-940-4557. I’m here to help you navigate the market and get the best deal possible.