How To Price Your Home Right in 2025

By Matt Stark

Matt Stark is a top 1% REALTOR® in Seattle with over 19 years of experience. A Seattle native, he began his career in 1999 as an investor before transitioning to full-time real estate.

If you’re planning to sell in 2025, chances are you’ve checked your home’s value on Zillow or Redfin. Most homeowners do. But here’s the issue: those numbers are just rough estimates. They don’t know your home’s upgrades, layout, or condition. They don’t see the new floors you installed last year or the outdated kitchen, which might affect the price. And because of that, they can be way off, sometimes by tens of thousands of dollars.

Online tools only consider the area’s square footage, location, and past sales. That’s helpful, but not enough to make a pricing decision. I’ve seen these valuations overprice homes, leaving them to sit on the market. I’ve also seen them undervalue homes, causing sellers to leave money on the table. Neither outcome is what you want.

Why pricing with a local agent matters. A smart pricing strategy starts with an in-person walkthrough. When I visit your home, I look at the full picture: your home’s condition, updates, layout, and how it compares to others nearby. I also study current market trends, including local inventory levels and buyer demand. This gives us a realistic and strategic price range.

There is no single number. I don’t walk in and name a number—that’s not how it works. The truth is that even appraisals are estimates. I provide a price range with a floor, a ceiling, and a fair market value in between. The floor is the lowest price you should accept to attract offers quickly, while the ceiling is where pricing gets risky. If the home is priced too high, it will likely sit on the market for a long time. This is the sweet spot when pricing your home: in the middle between the ceiling and the floor pricing estimates. This strategy also helps you sell at the best price for your timeline.

Your goals define the strategy. How you price your home should match what you want. If you need to sell quickly, we price closer to the lower end of the range. We adjust if you’re willing to wait for the right buyer and aim high. It all depends on your priorities, your home’s condition, and how the market is doing right now.

If you’re thinking about selling, don’t rely on automated guesses. Let’s take a real look at your home’s worth and build a strategy around it. Call or text me at 206-940-4557 or email matt@mattstarkrealestate.com. I’ll help you price with confidence and sell with results.