Marketing Steps That Get Homes Sold in 2025

By Matt Stark

Matt Stark is a top 1% REALTOR® in Seattle with over 19 years of experience. A Seattle native, he began his career in 1999 as an investor before transitioning to full-time real estate.

Most sellers believe putting their home online is enough to get it sold. They figure it’ll speak for itself. In reality, even great homes can get passed over when the marketing isn’t right. I’ve seen it firsthand here in Washington. Two homes on the same street, same layout, same price. One sells on a weekend, while the other sits for weeks. The difference is one had buyer demand while the other didn’t.

Marketing is what drives demand. Selling your home isn’t just about posting it on Zillow or the MLS; every agent does that automatically. But to sell your home for the highest price, you need more than the basics. My job is to actively create demand, because greater demand means better leverage, resulting in a higher price, faster sale, and fewer headaches.

Presentation matters more than ever. Today, buyers decide whether to see your home based on how it looks on their screen. That’s why I never rely on cell phone photos or poorly lit images. I hire professional photographers, use drone shots, 3D tours, and floor plans. These tools make your home stand out and get more buyers interested.

Promotion isn’t passive—it’s proactive. I don’t sit back and hope someone finds your home. I reach out to agents, follow up with buyers in my database, and make sure your property is seen by the right people. This active approach leads to more interest, more showings, and better offers.

Getting buyers in the door is key. The more people who walk through your home, the more chances you have to sell quickly and for a strong price. I make sure buyers actually come see it. I follow up, help schedule showings, and make it easy for serious buyers to walk through the door. The more people see it, the better your chances of selling quickly and for more.

If you’re thinking about selling in 2025, let’s talk about how to make your home stand out. I’ll walk you through every step. No pressure, just a clear plan that works. Call me at 206-940-4557 or email matt@mattstarkrealestate.com. Let’s make your home the one everyone wants.